In This Issue Executive Interview Dealing with a cost-containment environment among the many challenges facing manufacturers, AdvaMed's David Nexon says. Read More... A Private Space The nurses at Meriter Hospital (Madison, Wis.) were apprehensive when a steering committee considered converting its ward-style neonatal intensive care unit (NICU) to single-family rooms. The existing unit included two large rooms, each capable of accommodating 12 or more babies. The new design would incorporate 23 individual rooms, with a total of 30 beds. Read More... How Doctors Think This book is titled "How Doctors Think," and true to its title, it will tell you how doctors think about medical problems and the patients who have them. And it isn't pretty. In fact, you might not want to know how doctors think, particularly if you're the one with the medical problem. Read More... Timeless Leadership Principles While interviewing the legendary Jack Nicklaus, a report once remakred, "Jack, you have had a spectacular career. Your name is synonymous with the game of golf. You really know your way around the course. What is your secret?" Nicklaus replied, "The holes are numbered!" Read More... Major Market Spotlight We review the Des-Moines, Iowa MSA, including geographical coverage, population demographics, top IDNs, hospitals, Long Term Care / Skilled Nursing, and Medical Schools. Read More... Operating News We summarize 17 news articles regarding hospital operations. Read More...